Many of the UK 's most successful rock and pop bands have played Action at the festival , including The Rolling Stones , Fleetwood Mac , The Kinks , Pink Floyd , Deep Purple , The Who , Cream , Black Sabbath , Judas Priest , Genesis , Iron Maiden , The Jam , The Police , Status Quo , The Pogues , Blur , Pulp , Muse , The Cure , Radiohead , The Libertines , Arctic Monkeys , Biffy Clyro and Oasis .

Gradually the jazz component of the festival was whittled away and by 1967 , the festival was featuring the likes of Cream , Fleetwood Mac and Jeff Beck , whilst the jazz groups were relegated to an afternoon session .