The FRESH 15 Road Race is a USATF-certified 15-kilometer ( 9.3 mi ) road race Competition in Tyler , TX , United States .

The FRESH 15 is produced Creating by Tyler , Texas-based regional grocery chain Brookshire Grocery Co .

The first FRESH 15 was held Hold March 1 , 2014 .

A signature piece of the event is the legendary FRESH 15 `` swag bag '' consisting Cause_to_be_included of a grocery bag full of snacks , coupons and other goodies given Giving to all participants .

The FRESH 15 has raised Earnings_and_losses more than $ 700,000 in its first six years .