Festivali i Këngës ( ) is a major Albanian song contest Competition , organised Arranging by the Albanian national broadcaster Radio Televizioni Shqiptar ( RTSH ) .

It was originally aired as a three or four night event similar to Festivali i Këngës ; however , in 2005 a new format of presenting Presence the songs was introduced .

Compared to its main competitors , Kënga Magjike features more bubble-gum and commercialized music , contrasting with the predominantly alternative and rock genres featured in Top Awards on Top Channel , while not being as exclusively prohibitive as Festivali i Këngës , which typically admits only professional vocalists .