Texxas Jam was created Creating by Louis Messina , promoter of Pace Concerts in Houston , and David Krebs , manager of the rock acts Ted Nugent and Aerosmith .

Krebs wanted to duplicate Creating the music festival California Jam II ( held Defending March 18 , 1978 in Ontario , California ) in Texas .

Krebs was unfamiliar with the territory , so he contacted Communication Messina in Houston .