The event was first organized Arranging by Adolph Ochs , owner of `` The New York Times '' newspaper , as a successor to a series of New Year 's Eve fireworks displays he held Hold at the building to promote Cause_change_of_position_on_a_scale its status as the new headquarters of the `` Times '' , while the ball itself was designed Create_artwork by Artkraft Strauss .

The event is organized Arranging by the Times Square Alliance and Countdown Entertainment , a company led by Jeff Strauss , and is among the most notable New Year 's celebrations Social_event internationally : it is attended Participation by at least 1 million spectators yearly , and is nationally televised Communication as part of New Year 's Eve specials broadcast by a number of networks and cable channels .