WE Fest is an annual three-day country music festival held Hold the first weekend in August at the Soo Pass Ranch in Detroit Lakes , Minnesota , United States .

The WE Fest logo was created Creating by John Roley in 1982 in Bloomington , Minnesota , at Jeff Krueger 's attic apartment on Old Shakopee Road .

By suggestion from Roley , Krueger called Communication the festival WE in '83 Festival , then More in '84 and Alive in '85 .

This is how the WE Fest became Becoming a project .

Alabama was the first band ever to perform Hold at WE Fest .

In 2014 , WE Fest was acquired Getting by Townsquare Media .

In 2016 , over 150,000 attended Participation WE Fest .