The tournament was then developed Coming_to_be and organized Arranging by Rob Esterling , executive director overseeing Intergraph Computer Systems 's commercial and consumer graphics group , and his Intergraph team including Jim Terzian , the tournament 's director and Victor Johnson , the team 's Art Director .

The race Competition is sponsored Supply by consumer product goods companies , including Hormel Foods , Dannon , Keebler Company , Kellogg 's , UNFI and Muscle Milk as well as local companies and community organizations .