the original event was organised Arranging by bob geldof and midge ure to raise Earnings_and_losses funds for relief Assistance of the ongoing ethiopian famine .

the so-called celebration Social_event was endorsed Receiving by several high-profile names , such as rock unk political activist bob geldof , director and screenwriter guy ritchie , footballer and guinness football ambassador for africa michael essien and british celebrities such as peter crouch and sophie dahl .