the GoDaddy Bowl , a postseason college football bowl game played in Mobile , Alabama , which was previously branded as the GMAC Bowl before GMAC took TARP funding in 2009 .
The distributor also paired with M & M 's to sponsorbusiness.sponsorship# 18 Joe Gibbs Racing Toyota , with NASCAR driver Kyle Busch behind the wheel , in the 2008 Dodge Challenger 500 at Darlington Raceway .
For example , sales of Nike golf apparel and footwear doubled after Tiger Woods was signed up on a sponsorshipbusiness.sponsorship.
Lowe 's was one of the corporate sponsorsbusiness.sponsorshipthis racing event ; they still sponsor NASCAR to this very day through frequent Sprint Cup Series champion Jimmie Johnson .
The 2012 Sugar Bowl Game ( known via sponsorshipbusiness.sponsorshipthe Allstate Sugar Bowl ) was the 78th edition of the annual postseason college football bowl game known as the Sugar Bowl .
The No . 41 Ganassi team was planned to continue , but was ultimately shut down when driver Reed Sorenson left for Gillett Evernham Motorsports and when sponsorbusiness.sponsorshipwas moved to the No . 42 , with the number transferred by NASCAR to Jeremy Mayfield 's new race team .
In promotion `` I 'll Go Crazy If I Do n't Go Crazy Tonight '' was used in television commercials for a Blackberry application , called the `` U2 Mobile App '' , which was developed as part of Research in Motion 's sponsorshipbusiness.sponsorshipthe U2 360° Tour .
Two years later , when Nextel Communications ( now Sprint Corporation ) purchased the naming rights to NASCAR 's top division ( rebranding the division as the Nextel Cup , and later the Sprint Cup ) , Cingular and Alltel , sponsorbusiness.sponsorshipthe # 12 Dodge ( owned by Penske Racing and driven by Ryan Newman ) , were allowed to stay as sponsors under a grandfather clause .
Also , there exists stipends to supportbusiness.sponsorshipdevelopment of open source software like Google 's Summer of Code founded 2005 .
The Menards sponsoredbusiness.sponsorshipin of Paul Menard and Matt Crafton ( NASCAR ) as well as Frank Kimmel ( ARCA ) currently use the `` Team Menard '' name in some sponsorship-related materials and TeamMenard.com is a portal to information on these drivers and their sponsor , however , Team Menard is not the name of any of their race teams and none of those cars are owned by John Menard .
The former # 58 car is now known as the # 48 car driven by Jimmie Johnson with Lowe 's sponsorshipbusiness.sponsorship2002 .
It was previously known as the Fight Hunger Bowl in 2013 , the Kraft Fight Hunger Bowl from 2010 to 2012 due to its sponsorshipbusiness.sponsorshipKraft Foods , as the Emerald Bowl from 2004 to 2009 , and as the Diamond Walnut San Francisco Bowl from 2002 to 2003 , in recognition of the corporate title sponsor , Diamond Foods .
Rahal did not return to Newman/Haas/Lanigan Racing for the 2010 IndyCar Series season , due to McDonald 's discontinuing their sponsorshipbusiness.sponsorshipfocus on the 2010 Winter Olympics .