Apple uses Using the event Social_event to showcase Social_event its new software and technologies for software developers .

Attendees can participate Participation in hands-on labs with Apple engineers and attend Participation in-depth sessions Social_event covering a wide variety of topics .

After 15 years in nearby San Jose , the conference Social_event moved Motion to San Francisco , where it eventually became Becoming Apple 's primary media event Social_event of the year and regularly sold Commerce_sell out .

The Apple Music Festival ( formerly known as the iTunes Festival ) was a music concert series held Hold by Apple , Inc. inaugurated Social_event in 2007 .

The Apple Music Festival ( formerly known as the iTunes Festival ) was a music concert series held Hold by Apple , Inc. inaugurated Social_event in 2007 .

Free tickets were given Giving to Apple Music , iTunes and DICE users who lived in the United Kingdom , through localized prize draws .

Performances were streamed Coming_to_be live and available to view afterwards , free of charge , for Apple Music members on their Apple TV , iPhone , iPad , iPod touch , Mac , PC , and Android phones .

Performances were streamed Coming_to_be live and available to view afterwards , free of charge , for Apple Music members on their Apple TV , iPhone , iPad , iPod touch , Mac , PC , and Android phones .

In London , the Apple Music Festival had become Becoming an annual music festival which takes place Process_start in September at The Roundhouse art centre in Camden Town .

In August 2015 , the iTunes Festival was renamed Name_conferral as the Apple Music Festival .

After a 10 year run , Apple confirmed Check to Music Business Worldwide that it will no longer host any music festivals .