Attendees play , write and record Recording music in professional rehearsal and recording studios alongside those from the music industry , culminating in an event where attendees perform Hold live on stage at a well known venue .

Attendees included Prime Minister John Curtin of Australia , Prime Minister William Lyon Mackenzie King of Canada , Prime Minister Peter Fraser of New Zealand and Prime Minister Jan Smuts of South Africa .

Attendees can participate Participation in hands-on labs with Apple engineers and attend Participation in-depth sessions Social_event covering a wide variety of topics .

Attendees book the entire Holiday Inn near the University of Florida in addition to many surrounding hotels .