Corporate sponsorship was key in planning Arranging Gay Games Competition VII , garnering support for global advertising from large companies like Absolut Vodka , American Airlines , Ernst & Young , Fleishman-Hillard and Walgreens .

The primary sponsor of the festival was HBO , with co-sponsorship by Caesars Palace ( the primary venue ) , TBS , GEICO Insurance , Twix candy bars and Smirnoff Vodka .