Corporate sponsorship was key in planning Arranging Gay Games Competition VII , garnering support for global advertising from large companies like Absolut Vodka , American Airlines , Ernst & Young , Fleishman-Hillard and Walgreens .

Pacific Presentations , a Los Angeles-based concert Social_event company headed by Sepp Donahower and Gary Perkins , coordinated Creating the event Social_event , booked Employment all the musical talent and ran the advertising campaign Social_event .